If you are thinking or getting a website and doing research about marketing your website, then you’ve probably come across the word SEO or search engine optimization. So what is SEO and why is it so very important with people who own a website? Why are SEO classes online offered?
What is Search Engine Optimization?
Search Engine Optimization or SEO is a process that internet marketers use to increase the visibility of their websites in the results of the search engines through driving traffic to their website.
How Does It Work?
First, you need to know that there are a lot of search engines out there aside from Google. The other major players in search engine optimization are Bing and Yahoo, but let’s face it. Google has the most users so SEO specialists focus on it. Each search engine has a listing of every word or group of words people search on it. These are called search results. The goal of every website is to be on the top of the listing of the word or group of words relevant to the website. This word or group of words are called keywords.
The websites who are on top of the list are the ones who got more traffic or audience than the others. Of course if you are marketing something, you would want to be on top of those search engine results, otherwise, you are missing on a lot of money. There are several techniques in getting to the top of those search engine results pages. There are a lot of search engine optimization classes offered online if you want to learn these techniques so that you can compete with other marketers online.
SEO isn’t really hard to do as long as you have the patience to rank your page. Ranking your page does not happen in just a few days. In fact, ranking it takes a few months to a year to rank your website. Building your website with a good domain name is very important in starting your marketing strategy. It should be something that others would easily remember or use so that it can drive more traffic to the website. You also need to understand how the search engines rank their listings in order to know what technique to use to rank your website.
How Does the Search Engines Rank the Websites?
Search engines actually use automated robots known as web crawlers or spiders to scan and catalog the websites. After that, the pages are evaluated by algorithms that check if the page has a unique value or not. If the content of the page has a unique value and answers the question of the keyword, then it is displayed in the search engine result. The better the answer, the higher the rank of the page or website.
Search engine not only answer the questions of the users, but the intent of the question is also playing a major role in ranking a website. The algorithms of the search engines are smart enough to file each content that the users read in order to rank the websites.
Google is used by a lot of people because the Google algorithm gives more relevant websites to the keywords searched than the other search engines. In fact, as an SEO I found that Google algorithm changes constantly to maintain their edge over the other search engines so I have to be updated regularly as well. A colleague of mine even told me one time that Google algorithm updates are over 500 per year.
The updates on the algorithm are necessary because they don’t want the businesses to get into the “game” and manipulate the results of the system. Generally, the factors that affect the ranks of the website s are based on on-page and off-page penalties.
On-page SEO is based on the content of the website and the keywords that are on the pages of the website. Off-page SEO, on the other hand, is focused on the popularity of the website and how external resources are using your site. Local websites, however, have the same criteria, but algorithms added My Business, local listings, and website reviews in the criteria. My Business and reviews help check the actual location of the business and the reviews determine the popularity of that business in the area.
If you will study about SEO classes online, you will need to choose if you will go with the On-Page SEO or the Off-Page SEO. Let’s see their difference so you can determine which SEO tactic you should concentrate on:
Like I mentioned above, on page SEO is all about the content of the website. You will be using HTML codes in your keywords so that it will link the page to your website. The links are used as signals to let the search engines see your site. The content of the page should also be relevant to the niche of your website otherwise, people will get off of our page quickly and Google algorithm checks the average time people go to your page and that affects the ranking of your website. You need to optimize the title and the description of the content in order to rank well in the SEO pages. If you want to learn how to create good content, you can also get online content writing courses or SEO online classes.
If you are having problems with your website ranking, you may do a website SEO audit. SEO audit means you will need to check your website and see where you are making a mistake and correct them. There are a lot of tools that can help you do a website audit. The software will check your content, website profile, and the links that you use for your website.
There are other factors that affect the ranking of the website in on-page SEO. Google algorithm also check if your website has a mobile-friendly design, HTTPS security, the speed of the webs page, plagiarism, SEO-friendly URLs, meta description tags, and internal linking. Of course, there are numerous other factors that affect the ranking of the website n On-page SEO, but these are the major key factors that I found affecting the ranking so far.
Remember that in SEO content is king and you have to make sure you understand that your content is always SEO-friendly. If you want to know more about them, you can get SEO classes online and learn about the different writing techniques and how to insert links on your content so that the algorithms of the search engines will see your page and rank it.
Off-Page, SEO is a strategy that uses optimization outside your site in order to rank in the search engine results. The major factor affecting it is how the web or the audience view your website. It answers the question: “Is your website trustworthy?”
Remember that the algorithm is not human so the links from other sites like links from other articles, social media, and reviews help the algorithm determine the ranking of your website. In fact, a lot of people rely on link-building to rank their page with the Off-Page SEO tactic. Web content and web design still play a major factor in the Offf-Page ranking. Having a good web design and content will attract other websites to link their site to you.
If you want to do link building, however, you will need to do it correctly. You need to understand the unspoken guidelines in putting links. Google algorithm still checks how trustworthy the website where your link is coming from. A long-time trustworthy website is very ideal to build links to. You can actually check top ranking websites relevant to your niche and email them to see if they will allow you to post a guest blog. Remember that you have a niche and where the outside links are from should always be relevant to what your niche is.
The content of the website you are linking to is also very important. A sentence explaining why the audience needs to click the link is important because users may not click on the link going to your site without any explanation.
Social media can also influence your Off-Page ranking. The better the content on your website, the better chances you will have that the audience will share your link and other content writers or bloggers may see your page and decide to link it with their site. You may also get a positive review from the audience about your website because of the content that was shared on social media.
If you want to rank your page or simply be an SEO expert that will help the website rank their pages, remember that you need to understand the above tactics because they are the important factors that affect SEO. Do not just concentrate on these, however, there are more factors and tactics out there that you will need to be familiar about. SEO classes online can actually help you learn most of these tactics. It takes patience and experience to rank your website in the number one spot of Google Algorithm. If at first, you do not succeed, take up other SEO courses or read about Google algorithm updates to help you. A lot of people are also on forums and can give you tips on the latest tactic and software out there that can help you check the technicalities of your page.