When we say affiliate marketing what always comes to mind is earning a lot of money online. Yes, it’s true that passive income and affiliate marketing goes hand in hand. All you have to do if you want to become an affiliate marketer is have a website, sign up to an affiliate marketing program like wealthy affiliate, promote the product that you are affiliated with, generate sales, and get commissions out of every sale of that product or service that you are affiliated with.
Sounds easy right? Yes. It’s relatively easy until you encounter the stumbling block called “traffic”. Without traffic going to your website, your business will not go anywhere. According to a report in 2012, affiliates were asked how they drive traffic to their website and most of them used blogging as a primary method in driving traffic to their site. Today, blogging still works, but it has become more complicated. If you want to blog you need to do a lot of research and be better at writing.
Reasons Why Bloggers Fail At Affiliate Marketing
1. A lot of bloggers get overconfident
A lot of bloggers think that they already know the ins and outs of affiliate marketing thus they neglect a very important factor which is getting updates! In fact, this is the number one reason why bloggers fail at generating traffic to their website so that they can earn money from their small business affiliate programs. SEO, in particular, is always changing and you will have to be on a lookout for new updates always so you can keep up with the latest trends.
I know it’s tasking and it takes time to do your research from time to time in order to be updated in the latest trend, but I’ve found one very good program that helps me get the updated that I need. If you have not heard about wealthy affiliate before then I would suggest you look it up.
Wealthy affiliate is very easy to use. If you want to sign up for small business affiliate programs, then you have to check it out. I would recommend it to anyone I know because it’s very easy to use for beginners in affiliate marketing. It has step-by-step training materials that will teach you how to start being an affiliate. It also includes weekly webinars and updates on the latest SEO trend which is very important in your business. This affiliate marketing program is not like any other affiliate marketing programs because it also has a community forum where successful affiliate marketers interact with you and will give you tips on how to rank your site.
Of course, you can always join Facebook groups as well and community forums in order to get the latest updates. If you can do this then passive income and affiliate marketing are for you.
2. Do not do blogging just for money
The truth is a lot of people are blogging just for money which is wrong. This is the ugly side of affiliate marketing because a lot of people are blogging just so they could gain money out of it. I’m not saying that it’s wrong to blog and earn money out of it, but what’s wrong is that people are just forced to blog because they want to earn commissions from being an affiliate marketer of a product or service.
If you want to be an affiliate marketer you have to be passionate about the product that you are selling. Try out the product and ask yourself if you want to buy that product because if you would only promote the product that you would not get yourself, chances are you will get tired of promoting that product. Remember that when you blog a product you instantly become an expert of that product and people will go to you for questions regarding that particular product. If you already have a blog up, try to identify which article has the highest social media shares and comments. You can also do a survey on which topic would your readers want to know more.
3. Not Investing in tools
There are a lot of tools online that are helpful in driving traffic to your website. You need to invest in tools in order to succeed with your small business affiliate programs. A Wealthy affiliates review that I read once said that it’s the best affiliate marketing program because it will give you the online tools that you need. It will give you web hosting, themes, plugins, keyword research tools, SEO tools and so much more. It’s up to you to discover them and take advantage of them.
4. Not Having Enough Knowledge About The Product or Service They Promote
Promoting a product or service just for money will result in this. You cannot sell anything without having enough knowledge about the product or service you are promoting. Like I said earlier, you need to be passionate about a product or service in order to be effective in marketing that product or service. Try using the product and make a review of it. I know there are a lot of wealthy affiliates review about it because people love reading about stories on how you came across the product and used it. It’s a very effective marketing technique that works. Try to have an introduction video when you promote a product as well so people will become convinced and will use the product or service you are affiliated with.
5. Doing what others do
If you want to make a lot of sales you have to be different and create your own personality. Even if wealthy affiliate has training programs and webinars you do not have to do what they do. You can be creative and spot the difference in what others are doing. Remember that what will work for you will not work for others so you have to find out what will work for your business. You can always add a special bonus for your readers or offer discount codes. It’s up to you to find out what your target traffic might need.
6. Not Knowing the Techniques to Promote Affiliate Products
If you are worried that you will not know about the different techniques in promoting a product or service, don’t. Wealthy affiliate will give you different techniques in promoting your small business affiliate programs. Most vendors will give you a special promo code if you ask for it so that you can give it to your readers. Aside from the ones found in wealthy affiliate, you can always come up with new ideas on how to promote your affiliate.
7. Do Not Do Feature Based Reviews
We are all familiar that when promoting a product or a service, we should answer the question “what’s in it for me?” A lot of bloggers try to address this, but fail to do so because they only concentrate on the features of the product or service. When doing a review, you need to concentrate on the benefits that your readers will get if they buy the product or service that you are selling.
8. Bloggers Neglect SEO
If you do not have a huge budget then you should concentrate on SEO. Although social media marketing also works nowadays, SEO still gets more traffic than social media does. In order for your site to be SEO friendly, you will need to do keyword research, identify your target market, create back links on product reviews, and use the best SEO tools available.
Remember that blackhat SEO is no longer used by SEO specialists and White Hat SEO are encouraged.
9. Not Having a Target List
If you want to be a successful internet marketer you will need to have leads or a target list. In order to get this, you will need to have an effective landing page or a sales funnel. If you want to create this you can do more research on how to do landing pages and email marketing. I have also talked about it in my other blogs so you can check it out.
10. Not Focusing on Content and Target Traffic
In order to succeed in your small business affiliate programs, you will need to have very high-quality content with good keywords and have a lot of targeted traffic. Many bloggers focus on the aesthetic features of their website rather than concentrate on the content of their website. What food will it do if your website looks good, but you don’t have enough traffic on your site? Your content should have good keywords, be informative, and should answer what your target market needs. It’s also very important that your content should be related to your niche otherwise you will not succeed in your online business.
Passive income and affiliate marketing go hand in hand if it’s handled correctly. Getting the right affiliate program like the wealthy affiliate will have a lot of advantages for you and will help you a lot in achieving your success in your small business affiliate programs. If you have any questions about affiliate marketing, feel free to contact me so I can help.