The best SEO tricks that were used by previous marketers included content marketing. So it’s really safe for me to say that SEO and content marketing work go together. Although they work together they are rarely mentioned together in the latest SEO updates that I see online. In this article, we will talk about SEO, digital marketing, and content marketing so read on.
The Objectives of Digital Marketing, SEO, and Content Marketing
When you say these three things, people often assume that these three are completely separate and should be done separately. The fact is, SEO and content marketing are under the digital marketing strategies that people use online to rank their sites.
There is a difference between SEO and content marketing, however. If you have studied SEO, then you may know by now that there are two major techniques used in SEO: blackhat and white hat. The SEO latest updates prefer the use of the whitehat technique or on-page SEO. So this is where the relation comes in. On-page SEO is actually content marketing or optimizing your content to be SEO-friendly to help rank your site in the search engines.
Let’s take a look at the objectives of both SEO and content marketing so you can understand their relationship better.
SEO Techniques are used to:
• Optimize your site by using keywords that are related to your niche.
• Add backlinks from popular sites and high traffic sites that are related to your niche.
The goal of SEO is to:
• Improve the rankings of the website by using well-researched keywords
• Gain more popularity for your brand.
• Get more website visitors.
In other words, SEO is done on a website in order to get more traffic to your site, but what about content marketing?
Content marketing is used to:
• Create content that is informative, and engaging.
• Get people to click on the call-to-action buttons which are in the content.
• Create great content that is shareable in order to gain more popularity.
The objectives of the use of content marketing are to:
• Make people recognize the brand that you are promoting.
• Make yourself be the expert in your respective niche.
• Increase the time spent on your site by your site visitors to increase the percentage of a sale.
• Help improve your sales in the long run.
So in summary, SEO is used in order to gain more traffic to your website and content marketing strategies are used so that people will stay longer to the site and helps convert the web traffic to sales.
So they complement each other. Now what? Will the digital marketing strategies that have been released lately help in improving your site?
How Can SEO Help Improve Content Marketing?
If you are a content writer, then there may have been a time when you have written an article that is very engaging and informative. However, you found that this article did not become popular. This may become a turn-off for a content marketer like you. Don’t worry though there’s a way to get more people to read it. The answer is simply to apply SEO to your content.
Now when I say that you need to apply SEO to your content or to make it SEO-friendly, it doesn’t mean that you will need to add SEO techniques to your content. This simply means that you will need to make your content seen by the search engines by adding keywords to it. If you have a problem finding the keywords related to your niche, don’t worry there are a lot of software available that can help you get good keywords that are related to your niche. If you are doing affiliate marketing and you have signed-up with wealthy affiliate, Jaaxy will be included with your plan so that you can start looking for the right keywords for your site.
These keywords are very important to your site because these are the ones that are scanned by the search engines when displaying the results for a search query. If you are using good keywords that are related to your niche and you have very informative content, then you have a higher chance of getting a higher rank in the search engine results.
Do not stick to doing research for relevant keywords only, you need to research the content topics that are ranking well for your keyword, the content type that are working with your competitors, and what your target market is expecting from your future content.
How Can Content Marketing Help Improve SEO?
The best SEO tricks online for improving your SEO will always include content marketing. Remember that your target audience is expecting certain topics from you to talk about. These people are always looking for content that has high value or more informative articles. If you are writing content that is not informative, then they will see through it. Make sure that you do your research first before writing so that your search engine ranking will improve.
According to the SEO latest updates, the search engines love content that is long and have more information in it. However, you will need to be careful because if you produce content that is not engaging and informative, then people will catch up to this and will no longer look up to you for advice on your niche. You should avoid this if you are doing content marketing so make sure that your efforts are not wasted.
If you are creating high-quality content that is SEO-friendly then you will be hitting two birds in one stone. One, you will have a better ranking in the search engines, and two, your brand will become known and people will go to you for more information regarding your niche which in result will create more sales.
So in perspective, SEO demands and the content marketing meet the demands. If SEO needs content, content marketing creates the content. If SEO needs keywords, content marketing use the keywords in the content for SEO. If SEO needs backlinks to rank the site, content marketing produces the backlinks. If SEO needs the site optimized, then content marketing makes the customer comfortable so they will have a better user experience and will come back for more.
There are digital marketing strategies that separate the use of these two valuable techniques, but if you use techniques that combine them together, then you have a better chance of succeeding.
Combining SEO and Content Marketing
Now you know that content marketing and SEO should be together in order to get better sales for your website. Now it’s time to learn how to combine them. Here are the different ways on how to combine the best SEO tricks online and content marketing.
1. Set Goals and Measure Results
The first thing that you will need to do in order to combine SEO and content marketing is to set a goal. The goal for both these techniques should be the same so you will achieve the same results. Think of the activities that you will need to do in order to optimize your content and your website for the search engines. This should include things that will help increase the traffic to your site. After you have identified the best SEO tricks online for your site and the same content marketing strategy, then you will need to measure your success.
Be consistent in updating our website content, but do not forget to check the website ranking of your website from time to time so you can change or optimize your strategy for your business. Remember that you will not always succeed, but you need to be positive. If you are having success in ranking your site for SEO, then you need to understand why your website is standing out from the others. As soon as you have identified this then you need to continue using this strategy so that you will continue to get more sales. If your digital marketing strategy is not succeeding, then you also need to study your site. Check what makes your website fail and try to use another technique. Remember that there is no right formula because every business is different. Try to check your target market and know why your traffic is not converting into sales. Check your content and see if they are SEO-friendly.
2. Know Your Target Audience
Like I mentioned above, your target market is important. Identifying who your target market is should be the first thing that you need to do. Then, know what they need. You can do a survey so you can understand their needs so that you can give them more informative and engaging content. If you can do this, then you can drive more traffic to your site.
3. Create SEO Optimized Content
After you have identified your target audience and you have created a marketing plan, you will need to optimize your website next. Make sure that people can find your content by using keywords so that your audience can find you or else, your content will remain a content and will not convert to a sale. According to the SEO latest updates, you should build your brand awareness by writing topics relevant to your niche that will appeal to your target market, use the right keywords, optimize your site for mobile phones, and mapping your content for your sales funnel.
These are digital marketing strategies that you can use in order to get more sales for your website. Use the best SEO tricks online alongside with a good content marketing strategy so you can get better sales for your product or services. I know the results that you must have to get more sales for your site will take a while, but do not lose patience. The real key to any business success is patience.